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Alfa Bettor: Sergio Marchionne Gambles Big on Reviving an Italian Legend

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Alfa Romeo was the BMW of the 1960s. Back then, Alfa sedans, coupes, and sports cars delivered almost exactly the same combination of sporty driving dynamics and daily utility that BMW later stumbled upon with the 2002tii and turned into marketing gold. At a time when the average American compact made do with drum brakes, [...]

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